ABOUT THE VARSITY COLLECTIVE
The Varsity Collective is anchored in two purposes:
- Help student-athletes maximize their NIL through education, support and partnerships with community organizations.
- Equip student-athletes with lifelong insights and mentorship provided by Wisconsin alumni and former athletes at the top of professional fields like sports, finance, entrepreneurship, entertainment, marketing and communications and more.
LIFE CURRENCY ™
Life Currency is The Varsity Collective’s unique platform for student-athletes to learn from alumni athletes, businesspeople and professionals at the top of their fields across a wide range of career disciplines.
By providing mentorships and meaningful insights for every stage of the college experience and beyond, we’re elevating Badger student-athletes and helping them build a professional network for life beyond their college experience.
Life CurrencyTM Programming
Badgers got the chance to connect with President of Emerging Growth at Molson Coors to discuss leadership and accountability
In the NIL marketplace, a strong personal brand leads to broader opportunities. The Varsity Collective’s Rep Yourself programming helps Badger student-athletes maximize their authenticity and profile to unlock new arenas outside of their sport.
Led by Badger alumni and other experts in industries like social media, fashion, law and more, Rep Yourself helps Badgers develop their brand and take it to the next level not only in college, but in their career after graduation.
Student Programming in Action
Certified Social to Unlock Opportunities
Badger alumni working at top social media platforms like Meta, Twitter, Tiktok and LinkedIn offer insights on how student-athletes can amplify their NIL success and attract influencer partnerships
Mastering the X’s and O’s of NIL Contracts
Badger alum and sports law attorney Megan Jerabek breaks down the must-have’s and watch-for’s when signing the dotted line
CONTRIBUTE TO THE COLLECTIVE
Your support empowers student-athletes to earn their value while bringing out their Badger best in the classroom, in the community, on the field and in the game of life.
The Varsity Collective partners with Badger student-athletes for charitable partnerships and philanthropic efforts that benefit both the student-athlete and the charitable causes they support in communities across Wisconsin.
The Varsity Collective Charitable Fund, Inc. is recognized by the Internal Revenue Service as a 501(c)3 organization, exempt from federal income tax. Operating as a charitable organization, you may claim your contribution to The Varsity Collective Charitable Fund, Inc. as a charitable income tax deduction. Please consult your tax advisor for more information.
The Varsity Collective Charitable Fund, Inc. has applied for section 501(c)(3) status; it anticipates receiving such status from the IRS with such status being retroactive to the date of incorporation. As the Varsity Collective Charitable Fund is organized and operating as a charitable organization, you may claim your contribution to The Varsity Collective Charitable Fund, Inc. as a charitable income tax deduction. Please consult your tax advisor for more information.
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