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Empowering Excellence

Bringing out student-athletes’ Badger-best through programming and mentorship

Pictured: Kiley Robbins. Women’s Track Team.

Maximizing this Moment for Student-Athletes

The Varsity Collective offers unique programming to help student-athletes make the most out of their time at Wisconsin and set themselves up for success beyond graduation.

All programming utilizes the Badger Connect app, UW Athletics’ exclusive networking and education platform for student-athletes.

Life Currency™ for Lifelong Excellence

While Badger student-athletes excel in their sport, fewer than 2% of college athletes go on to play professionally—and a holistic collegiate experience will help prepare them for success after they’ve hung up their uniform.

Life Currency™ offers invaluable mentorships from an all-star team of UW alumni.


Industry leaders across a wide range of career tracks
Superstar Badgers who found success in the pros
Featured speakers sharing their paths to success

Rep Yourself Provides Branding Support

NIL success is about more than just one deal. That’s why our Rep Yourself programming helps student-athletes develop foundational skills they can translate to big opportunities.

Sample Programming