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Build Your Brand with NIL

Creating powerful partnerships with Wisconsin student-athletes is easy and effective

Pictured: Sarah Franklin, Volleyball

How NIL Can Enhance Your Brand

When college student-athletes gained the right to earn off their name, image and likeness, it changed the game—and not just for the athletes. Every business and brand has new opportunities to infuse your marketing, events and outreach with the passion of Wisconsin Athletics.

Evolve Corporate Giving

Multiply the impacts of your company’s charitable efforts with The Varsity Collective. Partner with Badgers to boost your cause campaigns, fundraising drives, creating a win for your company and the community.
VC Connect

Team Up With Badgers

The Varsity Collective’s sister organization offers even more ways to engage student-athletes.

Book Appearances

From corporate retreats to special occasions, Badger student-athletes in attendance will get everyone jumping around. Host an individual player or full roster to create a unique event that attendees won’t forget.

Donate to Elevate

Your tax-deductible contributions to The Varsity Collective elevate the Badgers.

You play a critical role in keeping Wisconsin a premier destination for student-athletes—because in today’s college sports landscape, NIL support is vital for the Badgers to continue to field programs that compete for championships.

Major Gifts

If you’re considering a gift of $5,000 or more, reach out to discuss how to maximize the benefits of your donation.