What is NIL?
As of 2021, the NCAA now allows student-athletes to be compensated for their Name, Image and Likeness (NIL). Before, these athletes couldn’t make money off their personal brand while competing in college sports. But now, Wisconsin Badgers and other college student-athletes can be paid for the use of their name, image and likeness in charitable appearances, advertising, promotions, event attendance, and more – just like any professional athlete. What this means for you are unprecedented opportunities to partner with Badger student-athletes and create a win-win for everyone.