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Rallying Fans Behind Our Badgers

Enabling Wisconsin fans to provide valuable NIL opportunities for student-athletes
Pictured: Will Pauling, Football

Your Donations Make a Difference

When you give to The Varsity Collective, you score twice. Donations fund impactful NIL partnerships between student-athletes and community organizations, providing valuable earning opportunities for the Badgers and giving charitable groups highly-visible ambassadors to support their missions. These types of opportunities are critical to attracting and retaining champion-caliber talent to UW.

Donor Benefits Program

If you’re considering a gift of $5,000 or more, reach out to to discuss how to maximize the benefits of your donation. As the size of your tax-deductible gift grows, so do the exclusive opportunities for you—customization over how your gift is used, access to premier experiences and more.

Your tax-deductible contribution to The Varsity Collective is recognized as an informational gift by the University of Wisconsin Foundation.
Your financial support and charitable contribution will help our programs continue to stand out among peer institutions and make a difference in the lives of our student-athletes.
Chris McIntosh
Wisconsin Director of Athletics
VC Connect

Explore more opportunities through VC Connect

The Varsity Collective’s sister organization offers even more ways to engage student-athletes.

Camp Randall Club

New for 2023, Camp Randall Club helps fans provide enhanced NIL support for Wisconsin football student-athletes while offering an exclusive menu of membership benefits. Our membership levels follow a similar philosophy to the star rankings fans are familiar with. The more stars you see, the greater your impact on the Badgers – and the greater your potential for exclusive access and exciting opportunities! 

Elevate Your Event

The new era of NIL has unlocked a whole host of ways you can engage student-athletes to create a custom Badger experience. Work with VC Connect and individual student-athletes or full rosters to create an experience that stands above the rest.

Tune Into The Varsity Collective Podcast Network

As the only podcast network of its kind, The Varsity Collective’s signature shows offer fans behind-the-scenes access to Wisconsin Athletics like never before. Tune in as fan-favorite former Badgers interview current student-athletes and break down life in the spotlight. Listen and subscribe today!

the varsity beat, established 2022

Varsity Beat

Join professional basketball player and Wisconsin’s own Sam Dekker as he sits down with today’s star Wisconsin student-athletes and Badger greats of the past, giving you a closer look into some of your favorite Badgers both inside and outside of their sport.

the badger bigs, established 2022

Badger Bigs

Former Badger student-athletes Joe and Annie Thomas give inside access to some of the “biggest” figures in Badger athletics. Learn about the joys of iconic Madison landmarks and have conversations with some of the biggest Badgers of today and generations past about life as a super-sized athlete—in their sports, on campus and beyond.