Our mission is to provide the valuable NIL earning opportunities required for the Badgers to continue competing for championships—while surrounding student-athletes with support that allows them to maximize their success now and long after hanging up their uniform.
What sets The Varsity Collective apart is its commitment to fostering success for all Wisconsin student-athletes—regardless of gender or sport.
Badger student-athletes now have control over their own personal brands. This allows them to benefit financially from deals and partnerships with fans, businesses and other organizations.
We have aligned our efforts with UW Athletics’ holistic mission and have built partnerships with influential alumni and some of the biggest names in the Badgers’ record books. Together, we are able to ignite the passion of the Wisconsin fan base to provide ever-growing opportunities today and tomorrow.
The Varsity Collective is a separate entity from the University of Wisconsin-Madison.
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