ABOUT THE VARSITY COLLECTIVE
The Varsity Collective is anchored in two purposes:
- Help student-athletes maximize their NIL through education, support and partnerships with community organizations.
- Equip student-athletes with lifelong insights and mentorship provided by Wisconsin alumni and former athletes at the top of professional fields like sports, finance, entrepreneurship, entertainment, marketing and communications and more.

NIL SUPPORT
Facilitate opportunities for student-athletes to support charitable partnerships and philanthropic efforts across the Wisconsin community through The Varsity Collective Charitable Fund, a 501(c)(3) organization.

STUDENT DEVELOPMENT
Unique programming – including Rep Yourself and Life CurrencyTM – that supports and is accessible to all Badger student-athletes.


NIL SUPPORT
Facilitate opportunities for student-athletes to support charitable partnerships and philanthropic efforts across the Wisconsin community through The Varsity Collective Charitable Fund, a 501(c)(3) organization.
STUDENT DEVELOPMENT
Unique programming – including Rep Yourself and Life CurrencyTM – that supports and is accessible to all Badger student-athletes.


FUNDING THE FUTURE
Establish a sustainable base of donors, businesses and 501(c)(3) charitable partnerships to foster ever-growing NIL opportunities for student-athletes.
BUILDING THE BADGER COMMUNITY
Bring all Wisconsin fans together to empower Badger student-athletes through VC Connect membership and opportunities to engage with student-athletes for individuals, businesses and organizations.

WHAT IS NIL?
Effective July 1, 2021, the NCAA allows student-athletes to receive financial compensation for their name, image and likeness (NIL). The Varsity Collective is independent of the University of Wisconsin and abides by 100% of the letter and spirit of NCAA regulations.
LED BY MANY OF WISCONSIN’S FINEST
Led and backed by a team including many noteworthy Badger athletes and alumni, we will announce additional members of The Varsity Collective’s leadership team during the remainder of 2022 and throughout 2023.
CONTRIBUTE TO THE COLLECTIVE
Your tax-deductible charitable contribution empowers student-athletes to earn their value while bringing out their Badger best in the classroom, in the community, on the field and in the game of life.
The Varsity Collective partners with Badger student-athletes for charitable partnerships and philanthropic efforts that benefit both the student-athlete and the charitable causes they support in communities across Wisconsin.
The Varsity Collective Charitable Fund, Inc. is recognized by the Internal Revenue Service as a 501(c)3 organization, exempt from federal income tax. Operating as a charitable organization, you may claim your contribution to The Varsity Collective Charitable Fund, Inc. as a charitable income tax deduction. Please consult your tax advisor for more information.
You can adjust or cancel your reoccurring contributions using this link.
The Varsity Collective Charitable Fund, Inc. has applied for section 501(c)(3) status; it anticipates receiving such status from the IRS with such status being retroactive to the date of incorporation. As the Varsity Collective Charitable Fund is organized and operating as a charitable organization, you may claim your contribution to The Varsity Collective Charitable Fund, Inc. as a charitable income tax deduction. Please consult your tax advisor for more information.
You can adjust or cancel your reoccurring contributions using this link.
