VISION
MISSION
VISION
Inspired by the Wisconsin Idea, we’re building bridges for Badger student-athletes with a foundation of lifelong success – maximizing their NIL while equipping them with education and mentorship for the game of life.
MISSION
Rewriting the model for the way student-athletes deserve to be supported in the NIL era, with a uniquely Wisconsin approach that empowers the whole of each student-athlete, enhances their opportunities and creates positive ripples across the community.
ABOUT THE VARSITY COLLECTIVE
The Varsity Collective is anchored in two purposes:
- Help student-athletes maximize their NIL through education, support and partnerships with community organizations.
- Equip student-athletes with lifelong insights and mentorship provided by Wisconsin alumni and former athletes at the top of professional fields like sports, finance, entrepreneurship, entertainment, marketing and communications and more.
NIL SUPPORT
Facilitating opportunities for student-athletes to support giveback partnerships that uplift the Badger community as part of its effort to support community 501(c)(3) organizations.
NIL BRANDING SUPPORT
Training through a unique program, Rep Yourself, to help student-athletes navigate the NIL landscape, develop their personal brand, unlock new earnings opportunities and build a profile for life after college
LIFE CURRENCY™
Creating a unique platform for student-athletes to learn from an extensive group of alumni athletes, businesspeople and professionals across career disciplines, including mentorships and meaningful insights for every stage of the college experience and beyond.
FUNDING THE FUTURE
Establishing a sustainable base of donors, businesses and 501(c)(3) charitable partnerships to foster ever-growing NIL opportunities for student- athletes
NIL SUPPORT
Facilitating opportunities for student-athletes to support giveback partnerships that uplift the Badger community as part of its effort to support community 501(c)(3) organizations.
NIL BRANDING SUPPORT
Training through a unique program, Rep Yourself, to help student-athletes navigate the NIL landscape, develop their personal brand, unlock new earnings opportunities and build a profile for life after college
LIFE CURRENCY™
Creating a unique platform for student-athletes to learn from an extensive group of alumni athletes, businesspeople and professionals across career disciplines, including mentorships and meaningful insights for every stage of the college experience and beyond.
FUNDING THE FUTURE
Establishing a sustainable base of donors, businesses and 501(c)(3) charitable partnerships to foster ever-growing NIL opportunities for student- athletes
LED BY MANY OF WISCONSIN’S FINEST
Led and backed by a team including many noteworthy Badger athletes and alumni, we will announce additional members of The Varsity Collective’s leadership team during the remainder of 2022 and throughout 2023.
LED BY MANY OF WISCONSIN’S FINEST
Led and backed by a team including many noteworthy Badger athletes and alumni, we will announce additional members of The Varsity Collective’s leadership team during the remainder of 2022 and throughout 2023.
CONTRIBUTE TO THE COLLECTIVE
Your tax-deductible charitable contribution empowers student-athletes to earn their value while bringing out their Badger best in the classroom, in the community, on the field and in the game of life.
The Varsity Collective partners with Badger student-athletes for charitable partnerships and philanthropic efforts that benefit both the student-athlete and the charitable causes they support in communities across Wisconsin.
The Varsity Collective Charitable Fund, Inc. is recognized by the Internal Revenue Service as a 501(c)3 organization, exempt from federal income tax. Operating as a charitable organization, you may claim your contribution to The Varsity Collective Charitable Fund, Inc. as a charitable income tax deduction. Please consult your tax advisor for more information.
You can adjust or cancel your reoccurring contributions using this link.
The Varsity Collective Charitable Fund, Inc. has applied for section 501(c)(3) status; it anticipates receiving such status from the IRS with such status being retroactive to the date of incorporation. As the Varsity Collective Charitable Fund is organized and operating as a charitable organization, you may claim your contribution to The Varsity Collective Charitable Fund, Inc. as a charitable income tax deduction. Please consult your tax advisor for more information.
You can adjust or cancel your reoccurring contributions using this link.
Let’s keep in touch
Have a question about supporting or joining The Varsity Collective? Let us know here and we’ll get back to you soon!
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