This Is What We Jump For

Helping Wisconsin fans support the Badgers in the NIL Era

Helping You Support Wisconsin in an Important New Way

When athletes gained the right to control their own Name, Image and Likeness (NIL), it caused a sea of change in college sports. It also brought a tidal wave of new possibilities for Wisconsin student-athletes, led by Badger fans like you.

How Does The Collective Work?

Through our turn-key playbook, we turn your donations into paid partnerships between student-athletes and charitable, non-profit causes that matter to them. Check out our 101 video to learn how it works!

Supporting Student-Athletes With NIL Opportunities

Rallying Badger Fans

Donate to The Varsity Collective Charitable Fund

Your tax-deductible donations directly support NIL deals for Wisconsin student-athletes—funding partnerships that allow student-athletes to serve as valuable ambassadors for important charitable and non-profit causes.

Creating Business Wins

Partner With Badgers

The NIL era has unlocked a host of new opportunities for brands and businesses to elevate their marketing efforts and community outreach. Learn how to team up with Badger student-athletes to elevate your events and experiences for your customers.

Empowering Student-Athletes

As Badger alumni, we launched The Varsity Collective with a uniquely Wisconsin playbook to set up every student-athlete for a lifetime of success. With signature Life Currency™ and Rep Yourself educational programming, we’re bringing out the Badger best in every student-athlete.

Donate to Elevate

Your tax-deductible contributions to The Varsity Collective elevate the Badgers.

You play a critical role in keeping Wisconsin a premier destination for student-athletes—because in today’s college sports landscape, NIL support is vital for the Badgers to continue to field programs that compete for championships.