Empowering Excellence
Bringing out student-athletes’ Badger-best through programming and mentorship
Maximizing this Moment for Student-Athletes
The Varsity Collective offers unique programming to help student-athletes make the most out of their time at Wisconsin and set themselves up for success beyond graduation.
Life Currency™ for Lifelong Excellence
While Badger student-athletes excel in their sport, fewer than 2% of college athletes go on to play professionally—and a holistic collegiate experience will help prepare them for success after they’ve hung up their uniform.
Life Currency™ offers invaluable mentorships from an all-star team of UW alumni.
Mentorships
Industry leaders across a wide range of career tracks
Superstar Badgers who found success in the pros
Featured speakers sharing their paths to success
Rep Yourself Provides Branding Support
NIL success is about more than just one deal. That’s why our Rep Yourself programming helps student-athletes develop foundational skills they can translate to big opportunities.
Sample Programming
Sharing expertise from alumni working at top social media platforms
Breaking down the basics of NIL contracts and avoiding red flags
Developing a professional network for success, such as finding an agent
Rep Yourself
Building Your Brand
In our “Certified Social” series, UW alumni at top social platforms share their expertise on how student-athletes can level-up their brand to access new opportunities.
Rep Yourself
Understanding Contracts
Sports law attorney and Badger alum Megan Jerabek breaks down the X’s and O’s of NIL contracts, such as red flags, hiring an agent and more.
Life Currency™
Inspiring Leadership
Badger student-athletes met with Peter Marino, former President of Emerging Growth at Molson Coors, to discuss leadership and accountability in sports and beyond.
Donate to Elevate
Your tax-deductible contributions to The Varsity Collective elevate the Badgers.
You play a critical role in keeping Wisconsin a premier destination for student-athletes—because in today’s college sports landscape, NIL support is vital for the Badgers to continue to field programs that compete for championships.
