Creating powerful partnerships with Wisconsin student-athletes is easy and effective
How NIL Can Enhance Your Brand
When college student-athletes gained the right to earn off their name, image and likeness, it changed the game—and not just for the athletes. Every business and brand has new opportunities to infuse your marketing, events and outreach with the passion of Wisconsin Athletics.
Multiply the impacts of your company’s charitable efforts with The Varsity Collective. Partner with Badgers to boost your cause campaigns, fundraising drives, creating a win for your company and the community.
Your tax-deductible contributions to The Varsity Collective elevate the Badgers.
You play a critical role in keeping Wisconsin a premier destination for student-athletes—because in today’s college sports landscape, NIL support is vital for the Badgers to continue to field programs that compete for championships.