Maximizing this Moment for Student-Athletes

The NCAA now allows student-athletes to receive financial compensation for their name, image and likeness (NIL).

We’re writing the playbook on how Wisconsin student-athletes deserve to be supported in the NIL era to earn their value while bringing out their Badger best in the classroom, in the community, on the field and in the game of life.

About The Varsity Collective

Engagement Opportunities with Athletes

Are you a brand or business? Looking to work with a UW athelete but not sure where to start? A wholly owned LLC subsidiary of The Varsity Collective Charitable Fund, Inc., VC Connect facilitates brand deals and partnerships between Wisconsin Badger student-athletes. VC Connect works to create unique branding opportunities that elevate all parties involved.

Create a brand deal or business partnership with Badger student-athletes

Book an appearance from a student-athlete for your business, organization or personal event

Become a member and get access to Badger exclusives, including free swag and VIP opportunities.

Get Involved

Jump Around on the Go With New Podcasts

Presented by The Varsity Collective, listen as fan-favorite former Badgers interview current athletes and break down life in the B1G spotlight. Subscribe to the newly launched podcasts today!

The Varsity Beat

Join professional basketball player and Wisconsin’s own Sam Dekker as he sits down with today’s star Wisconsin student-athletes and Badger greats of the past, giving you a closer look into some of your favorite Badgers both inside and outside of their sport. Whether you’re a current student, Wisconsin alum or simply a Badger fan, The Varsity Beat is your all-access pass to the Wisconsin Badgers.

Listen to Episode

The Badger Bigs

Former Badger student-athletes Joe and Annie Thomas give inside access to some of the “biggest” figures in Badger athletics. Learn about the joys of iconic Madison landmarks and have conversations with some of the biggest Badgers of today and generations past about life as a super-sized athlete — in their sports, on campus and beyond.

Listen to Episode

Subscribe to the Playbook

Catch all of the latest Badger NIL news and entertainment by subscribing to our monthly newsletter, The Playbook! Plus, you’ll hear first about exclusive opportunities like swag and upcoming The Varsity Collective events.

Contact Us

Have questions, comments, feedback? Want to get in touch about an opportunity that’s not currently on our site? Use the form below to contact us.